Drawing on more than 15 years’ experience writing and editing for some of Australia’s best-loved brands, Lara creates beautiful, inspiring and entertaining content that authentically engages with audiences.

A background in food, travel and lifestyle publishing, alongside copywriting for high-end and boutique brands, has made Lara an agile and flexible wordsmith. With an intuitive understanding of brand and razor-sharp editorial instincts, she takes readers on a journey that genuinely connects.

Beginning her career at Qantas magazine, Lara has lent her creativity and attention-to-detail to publications such as donna hay magazine, Feast magazine, and SBS Food. As editor of Australian Traveller magazine and digital editor-in-chief of both Australian Traveller and International Traveller, she curated fascinating and engaging content and also worked closely with commercial partners to deliver their messages to new audiences.

Lara writes for a broad array of publications and businesses across food, travel, lifestyle and property.